beauty • travel • lifestyle

September 24, 2015


The older I get, the more I appreciate the effect scent has on memory. Smell is the sense that has the greatest impact on emotional recollections. If you think about it, I'm sure you'll agree. There are scents that we often associate with memories; a specific time period in our lives or certain places we've been. This is one of the many reasons I enjoy fragrance so deeply, and am able to recognize the magnitude of impact it has on my overall aura. It's also why I'm not a "signature-scent" girl; I have a collection of fragrances that I like to switch up on a daily basis, depending on my mood, the weather, or what memory I'd like to evoke.

Of course, this doesn't mean that I don't have my stand-by favorites. There are certain scents that will probably always be a part of my rotation, like Diptyque Volutes, Byredo Gypsy Water, and Serge Lutens Un Bois Vanille. But, I've also recently discovered scents that have become new favorites, mostly because they evoke different emotional memories, like Francis Maison Kurkdjian Feminin Pluriel, Le Labo Santal 33, and Tom Ford Fleur de Portofino

So, how do I choose a fragrance that I love, you ask?

Shopping for a perfume can be overwhelming, and often times, unless you live in a city, you only have direct access to the more generic and mass fragrances. That's fine if that's what you like, but if you're looking for something more unique, you'll need to either find a shop, or order sample kits online. Luckyscent offers a great sample program, as well as sample packs, allowing those of us not in the Los Angeles area to try just about any of their offerings in real life. Some of my other favorite shops for discovering niche and cult fragrances are: Barney's New York, Sephora, Space N.K., Saks Fifth Avenue, Aedes de Venustas (online or in NYC).

If you are in store, you've already won the battle of getting there. Now you need to select a perfume from a sea of glass bottles, which can seem an impossible feat. Do some research prior to your trip, so you can be sure you're not wasting time and come armed with a narrowed list. This way, you're not smelling too many perfumes at once, and it will be easier for a sales associate to direct you to your picks and you can choose one from there.

My tip for making sure you really know how it wears, is to skip sniffing the bottle. Spray the perfume directly onto your skin - only one fragrance per spot though, so that you don't mix them up. Perfumes work differently on everyone, so you want to be sure one meshes well with your natural oils, and see how it transforms from its initial spritz and throughout the day. If possible, don't purchase after only smelling it for a few minutes, as you might end up stuck with something (very expensive) that you'll never wear.

Whenever possible, always ask for samples. This way you can wear the scent as you would if you had purchased it so you'll learn the ins and outs of the scent and know if you truly love it or not.

What are my tips for wearing fragrance?

So, you've just found the perfect fragrance, or fragrances in my case, thanks to this article. So happy to have been of assistance - winks*. Or, perhaps, you've had the perfect fragrance collection for years, but you're just not getting what you want from them in terms of wear time. I have a few key tips that will make all the difference in longevity.

First of all, the best time to apply a scent is while your skin is still damp, because we all know that the skin best absorbs while wet. This way, the scent will soak in a bit and mingle with the natural oils of your skin, for truer and longer wear.

Second, I'm guessing for the reasons we just discussed, you apply your body lotion when you're just out of the shower. Be careful not to layer a heavily scented lotion with your fragrance, unless it is the same. The lotion's scent will deter you from being able to distinguish the notes in your perfume. This can also be a waste of that precious perfume, because now you'll likely smell of a bath and body works store, instead of that much pricier Byredo.

Thirdly, make sure you spray the perfume on your pulse points. Yes, walking into a cloud of our favorite fragrance sounds good in theory, but chances are, this won't help it to last because it's so dispersed. Spray your perfume on the nape of the neck, behind ears, and on the insides of your wrist, it lasts longer when applied where your body naturally heats up. You'll get subtle welcomed whiffs throughout the day.

Lastly, while on the subject of where to apply, make sure once you've sprayed your perfume that you don't rub it in. This can break down the molecules of your scent, thus changing it's chemical makeup and lessening wear-time. It's also good to keep in mind that perfumes may stain clothes, so it is best to apply them directly to the skin, even if you haven't just showered - you can always roll up your sleeves and spray on your wrists.

So by now, you're basically a scent-pro. Now try these tips out with your new, or favorite scent, and tell me you don't fall in love.


  1. These are such great tips! And I totally agree about how fragrances are the gateway to memories and feelings, it's really so true!

    1. Yes they are amazing! Glad you liked the tips :)


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