beauty • travel • lifestyle

May 03, 2016


This "it" brand is chock full of everyday go-to products that make it easy to achieve the 'you, but better' look we all want so badly. If you haven't read my last post about It Cosmetics - check it out here - as it's a great jumping off point for those who've yet to try the brand's offerings. Since I've become quite friendly with their products myself, these are the 5 I'm adding to my makeup bag this spring for an extra dose of glow and dewy radiance...

IT Cosmetics Bye Bye Foundation Full-Coverage Moisturizer - The CC+ Color Correcting Full Coverage Cream is one of my all-time favorite lightweight bases, so it's no surprise that I love this as well. It's a bit different in that it's even more moisturizing, but it seems to almost sink into the skin and become one with it, which is amazing. I love how you can't detect it on the skin but it gives a great medium coverage with a hefty dose of SPF 50. Your perfect warm-weather base, found.

IT Cosmetics CC+ Vitality Brightening Cream Blush - You know my love of cream blush is strong. And just leave it to IT Cosmetics to come out with this universally flattering pink shade of lightweight cream-to-powder blush. It gives the cheeks a lifted appearance and melts into the skin instead of sitting on top of it. I love how it adds radiance without the shimmer as well, so you can leave them guessing if you're just naturally blushing...

IT Cosmetics Vitality Lip Flush - Tinted balms are always a safe bet, but this deceivingly clear balm adjusts to your perfect shade of pink on its own. It's essential your custom spring lip shade - and better yet, it's moisturizing and leaves behind a pretty stain once it sinks into the lips so you can enjoy the effects even longer. This won't be leaving my makeup bag anytime soon.

IT Cosmetics Bye Bye Under Eye Illumination - If you love the original Bye Bye Under Eye then you're going to love the subtle radiant update it's had. This creamy eye brightening concealer is a tired eye's best friend. It lifts and awakens while adding just the right amount of moisture...and that makes all the difference.

IT Cosmetics YLBB Your Lips But Better Waterproof Lip Liner Stain - It's all in the name with this product, and as it suggests, this waterproof liner adds the perfect extra bit of definition to the pout. I use the shade Blushing Nude and love how well it matches my natural lip color, but also adds a bit of extra color in the most natural way. The texture is creamy, and the twist up pencil with built-in sharpener makes for the most convenient application of this non-dragging lip definer. 

*pr samples included.

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